Christmas adds are often popular and every brand tends to put in great effort when it comes to Christmas adds. Adds i love in particular these examples.
I love the use of emotion used by Vodafone through this add.Even though it does not sell/advertise their brand directly you can see the connection of bringing people together though communication.
The video is full of warmth and emotion felt by many during the holiday season when they wish for their loved ones to be there.It shows a delicate and loving side to the brand and gives us a caring view of the brand.
They also used the “awh factor” with a young girl missing an older sibling AT Christmas time .Who doesn’t love this add!
Although Facebook is currently still popular it seems Twitter may be taking the spotlight in the Media World recently. Most Brands have noticed they need to take advantage of Twitter as a social media platform,if they wish to keep their social media marketing up to date.It is a great sign to see brands tweeting and succeeding on Twitter. I believe three individuals who sell themselves and their brands well on twitter include ..
Conor McGregor
Kim Kardashian
Conor McGregor the legendary UFC champion fighter , Uses his Twitter account to boost hes following,for endorsement of products (his own and others )and overall highlighting his beloved Sport.
Firstly Conor McGregor’s Twitter page is Verified. which Allows him to be identified easily as the true Conor McGregor. His Profile Picture shows him holding his champion belts in the ring which attracts hes UFC supports and also allowing users to again identify him quickly. He has contrasted his profile with hes Cover Photo showing him in a more stylish and calm manner ,showing him in a suit and sunglasses ,with a speaker at the right of the photo indicating his importance in the UFC and sporting world.
He has attained many followers.As you can see above he has over 2.6millionfollowers on twitter so i assume Alot of people find him intersting and entertaining on twitter. He has tweeted alot and tweets often ,These including pictures,videos and links.These makes him intersting and followers like to see his views and social life.
Kim Kardashian markets her beauty and fashion line “Kimkwest.com”,her lifestyle App and her Kardashian game “Kim Kardashian hollywood”.She uses Twitter along with many social platforms to market her products and brands.
Kim Kardashian’s Twitter account is verified ,she has an incredible following and has made an enormous amount of tweets. she posts a huge variety of information,also including videos,pictures and links.
she relates many of her tweets with her own social life. ie.For example she binds her products with her own social life in the post below.she informs her followers event she is attending and suggests they join her on her “Kim Kardashian Hollwood game.”,with the knowledge that many App users will ,and in hope it will attract more followers to download her App.
My Name is Mary Burke.I live in the scenic area of West Cork in Ireland. I am currently attending Cork Institute of Technology (C.I.T).And I am studying Marketing ,with the hope of receiving a Marketing Degree through Business. My blog will mostly consist of business ,marketing ,fashion and beauty posts. I Hope you find my blog interesting and helpful.
Insure your Profile Picture is attractive and represents your Brand.
Keep your “About” Section updated,relevant and helpful to users.
Include links/CTA buttons to your other websites.
Entertain and interact with Facebook users to unsure the public understand your businesses benefits to them, what you offer and sell.
NEVER lash out-Avoid writing Angry posts which may affect your business later,in a negative way.
1. Insure your Profile Picture is attractive and represents your Brand.
You should always insure your business has a attractive profile picture and represents your brand. Including your logo may be a good idea,To ensure Facebook users can recognize your brand and page easily at a glance.
You should use positive and bright colors associated with your brand for easy brand recognition.
Be sure that your Profile Picture fits properly and crop /edit to get the correct size.Also ensure it is not blurry.
Try to make your profile picture as unique, humors and interesting as possible.
If your profile picture includes words make sure they are easily read,un-blurry and spelt correctly.
Many Business’s brand image is unrecognizable from their profile picture on Facebook. You should always try to get your brand across in your profile picture so Facebook users can easily recognize what your brand or service is.
Examples of what not to do..
This Facebook page belonging to a fashion store called “Sassy fashion”, does little or none of the tips above.
“Sassy Fashion”
NO Logo or Brand Name.
NO indication that this page belongs to business.
Could be mistaken for a personal page.
Doesn’t fit correctly .
“Alma shop”
This Profile Picture ,also belonging to a fashion store, called “Alama”, does not represent their brand.
At a glance this profile picture gives no indication of what they sell or offer.
Although Snapchat and other social media is a good way to interact with users,it is not likely users with look up this shop or Snapchat just by
Some Businesses have very impressive profile pictures with a clear understanding of what they sell or offer.
Examples include..
“Tayto Park”
“Tayto Park” has chosen to include their logo,”Tayto man” making it easy for Facebook users to see at a glance its about Tayto.
They use colors associated with their brand ,it is colorful and attractive.
“Tayto Park” is written clear and easy to read.
The picture fits well.
2.Keep your “About” Section updated,relevant and helpful to users
Your Facebook “About” Section should also be filled in.
It should include a brief description of your business and what you offer or sell.
Your business contact details should be correct, including your Telephone number, Email address and a managers name.
Website URL.
You should add the location of your business/businesses, and add a link to Google Maps if possible. And pin your location . This will make it easy for users to find your business.
Include your opening hours and days you intend to be closed.
Additional information for example: Parking Available.
Example:
3.Include links and “CTA”buttons to your other websites.
Including Links on your Facebook page to your other social media pages may help you interact with users…For example Instagram,Online Website ,Snapchat, Twitter, Blog
Fashion store “Misguided” using good Technics by sharing links to their other sites on their Facebook page.
Using CTA (call to action buttons ) buttons such as “Shop Now” , “Call Now” ,”Book Now” can help as it makes it easier for users to quickly make an action and visit all your other sites.
4.Entertain and interact with Facebook users.
You should appoint one person or a team to market on your Facebook page,As you need to be consistent and appropriate in what you post.(remember your target audience).
Posting pictures and videos boost you views.You can try be humors to get more attentions but ensure it is appropriate to your audience.
You should Post pictures of your product / service to share what you sell or offer with users.You could also have competitions through Facebook to boost your views and likes.
You should avoid over posting (especially about yourself) or repeat posting the same things as it may annoy users.
You should share or post about positive things in your local area for example…Charity events, Local Festivals,other businesses ( especially those that may sell complements products to yours.) Any other events which you may be taking part in.
Ensure you respond to your Facebook users if they comment on you page ,pictures or videos.
Examples ..
5.NEVER lash out-Avoid writing Angry posts which may affect your business later,in a negative way.
You should always ensure you are calm when you post on your Facebook page. This will avoid you writing angry/negative posts about issues you feel strongly about.
You should always remember that other Facebook users have many different views and opinions on issues/situations ,so avoid posting your personal opinion too strongly as it could affect your business negatively.
If there are negative reviews or comments about your business on your Facebook page or another Facebook page .You should never post in anger! you should tell your side of the story in a calm and polite manner. And apologize if necessary.
which Allows him to be identified easily as the true Conor McGregor. His Profile Picture shows him holding his champion belts in the ring which attracts hes UFC supports and also allowing users to again identify him quickly. He has contrasted his profile with hes Cover Photo showing him in a more stylish and calm manner ,showing him in a suit and sunglasses ,with a speaker at the right of the photo indicating his importance in the UFC and sporting world.
Mary's Blog 